Strategy is often described in scientific terms as if leaders only need to follow a set process or formula in order to guarantee success. In reality, strategy is closer to an ‘art’ where leaders use their best judgement to plan a pathway forward which anticipates the external environment, uses the core competencies in the organisation and drives the implementation. This webinar, as such, will discuss the purpose of strategy, key models for formulating strategy, strategy myths and how to choose the best approach for your organisation. The webinar is open to anyone who is interested to learn how to formulate and effectively execute a chosen strategy.
Speaker: Dr Shaun Ridley, COO, Australian Institute of Management WA